Agenda
Wednesday 12th
Thursday 13th
Friday 14th
Wednesday
COVID-19 testing & open registration is from 8:00-10:00 A.M.
Break
10:00 AM — 10:30 AM
10:30 AM - 11:30 AM
Marketing
Session 1
Marketing with SMS
Sam Flegal
98% of text messages get opened. It's time to stop sleeping on SMS and learn how to (safely, legally) use it in your business.
Location: Main Stage
10:30 AM - 11:30 AM
Fundamentals
Session 2
Viewing and organizing data in Ontraport
Rochelle Yoshida
List View, Card View, Quick View, Detail View, permissions, groups and more. Learn about the different ways to view and interact with your data in Ontraport so you've always got the most important information at your fingertips.
Location: Auditorium
10:30 AM - 11:30 AM
Advanced
Session 3
Email deliverability audit
Brendan Dubbels
Walk through our step-by-step deliverability audit with our head postmaster. Find out where you're succeeding and where there's opportunity to improve your email marketing game.
Location: Studio East
Lunch Break
11:30 AM — 1:00 PM
1:00 PM - 2:30 PM
Keynote
Session 4
Keynote with Ontraport's CEO
Landon Ray
Stay tuned! We have an exciting talk prepared for you.
Location: Main Stage
Break
2:30 PM — 3:00 PM
3:00 PM - 4:00 PM
Marketing
Session 5
Foolproof automation creation
Sam Flegal
See how Ontraport systemizes automation creation to quickly churn out high-converting builds and catch errors before going live.
Location: Main Stage
3:00 PM - 4:00 PM
Fundamentals
Session 6
Ontraport fundamentals: Pages
Rochelle Yoshida
One of the crown jewels of the platform, Ontraport Pages are marketing magic. Starting with the basics of page building and publishing, then touching on more advanced features, we'll show you how to create beautiful and functional pages for your business.
Location: Auditorium
3:00 PM - 4:00 PM
Advanced
Session 7
Convert more with conditional content
Brendan Dubbels
Learn how to put the right offer in front of the right prospect at the right time using conditional content in Ontraport Pages.
Location: Studio East
Break
4:00 PM — 4:30 PM
4:30 PM - 5:30 PM
Marketing
Session 8
Email in a post-iOS 15 world: How we move forward from here
Sam Flegal
iOS 15 blew up one of the email industry's core stats used to monitor performance and keep lists clean. What happened? What now? 
Location: Main Stage
4:30 PM - 5:30 PM
Fundamentals
Session 9
Ontraport fundamentals: Automations 
Rochelle Yoshida
Automations are your central hub for lead follow-up and management, streamlining your internal processes, and so much more. They include the assets, segmentation and conditional logic that makes up your automated journeys. Get an in-depth look at the strategy for building automations for your business.
Location: Auditorium
4:30 PM - 5:30 PM
Advanced
Session 10
Getting Zap happy
Brendan Dubbels
Learn how you can easily integrate 1000s of other tools with Ontraport using Zapier. We'll show you some advanced Zapier secrets, too!
Location: Studio East
Special Event
Happy hour and appetizers on us in the courtyard
5:30 PM — 6:30 PM
Thursday
Open registration starts at 8:00 A.M. - 9:00 A.M.
9:00 AM - 10:00 AM
Marketing
Session 11
Copywriting essentials 
Sam Flegal
Persuasive writing is key to successful marketing. Attend this session to learn the system we use to methodically create copy that converts.
Location: Main Stage
9:00 AM - 10:00 AM
Fundamentals
Session 12
Ontraport fundamentals: Messages
Rochelle Yoshida
Once you've built a list, it's time to get the word out. And in Ontraport, we do that with messages. Learn about sending email and SMS broadcasts,, broadcast history, tracking, reporting and more
Location: Auditorium
9:00 AM - 10:00 AM
Advanced
Session 13
Get your data model right with Custom Objects
Brendan Dubbels
Learn about Ontraport’s most flexible feature which can open up an entire world of possibilities for your business.
Location: Studio East
Break
10:00 AM — 10:30 AM
10:30 AM - 11:30 AM
Marketing
Session 14
Coffee's for closers
Sam Flegal
Find out how Ontraport married a manual sales process with advanced business automation to manage sales and provide better projections, oversight and reporting.
Location: Main Stage
10:30 AM - 11:30 AM
Fundamentals
Session 15
Ontraport fundamentals: Forms
Rochelle Yoshida
These are not your grandfather's forms. Learn how to create a high-converting form in minutes. Then see the marketing superpowers that put Ontraport forms in a class of their own.
Location: Auditorium
10:30 AM - 11:30 AM
Advanced
Session 16
Dynamic CMS: An introduction
Kristen Dewey
We'll show you what Dynamic CMS is and tour the big three features: Dynamic Pages, Dynamic Blocks and how to publish your content using Page Types.
Location: Studio East
Lunch Break
11:30 AM — 1:00 PM
1:00 PM - 2:30 PM
Keynote
Session 17
Keynote with Ontraport's CEO
Landon Ray
Stay tuned! We have an exciting talk prepared for you.
Location: Main Stage
Break
2:30 PM — 3:00 PM
3:00 PM - 4:00 PM
Marketing
Session 18
The bottom line: What’s working?
Sam Flegal
Find out how we use UTMs and Ontraport’s Performance Mode to analyze real results and make better marketing decisions.
Location: Main Stage
3:00 PM - 4:00 PM
Fundamentals
Session 19
Ontraport fundamentals: Systems
Rochelle Yoshida
Group your related assets into Ontraport Systems so you can maintain an organized account. We’ll show you best practices for keeping your account tidy by identifying business processes and goals, using naming conventions and more.
Location: Auditorium
3:00 PM - 4:00 PM
Advanced
Session 20
Dynamic CMS: Examples in action
Brendan Dubbels
See three different ways clients are using Ontraport's Dynamic CMS to attract more leads, streamline operations, and manage content at scale.
Location: Studio East
Break
4:00 PM — 4:30 PM
4:30 PM - 5:30 PM
Marketing
Session 21
Ontraport Calendar
Sam Flegal
Description: Attend this session if you schedule meetings or one-on-one calls with your customers. We’ll go in depth and show you how to harness the power of Ontraport Calendar in your business.
Location: Main Stage
4:30 PM - 5:30 PM
Fundamentals
Session 22
Launching a membership site
Rochelle Yoshida
Learn the basics of controlling access to your content with a membership site. We'll show you the whole setup process, start-to-finish, in just a few minutes.
Location: Auditorium
4:30 PM - 5:30 PM
Advanced
Session 23
Dynamic CMS: Advanced features
Kristen Dewey
Dynamic lists, grid mode, “start on” and some fancy block conditions are all on the menu. We'll show you how to build sophisticated, beautiful web experiences with the power tools.
Location: Studio East
Special Event
Happy hour and appetizers on us in the courtyard
5:30 PM — 6:30 PM
Friday
Open registration starts at 8:00 A.M. - 9:00 A.M.
9:00 AM - 10:00 AM
Marketing
Session 24
Advanced marketing: Getting CRM data back to Google Analytics
Sam Flegal
What fresh hell is this? Now we have to send data back to the ad platforms so they don't overcharge us? Yep, it's true. We'll cover the what and the why in this somewhat technical session. If you're paying Facebook or Google for ads, don't miss it.
Location: Main Stage
9:00 AM - 10:00 AM
Fundamentals
Session 25
Advanced membership sites using Dynamic CMS
Rochelle Yoshida
Once you've got the membership basics down, it's time to turn things up to 11. Learn how to easily manage a large or frequently changing website with ease using Dynamic CMS.
Location: Auditorium
9:00 AM - 10:00 AM
Advanced
Session 26
Introduction to the Ontraport API
Brendan Dubbels
Afraid of a little code? No problem. This overview of Ontraport's incredibly powerful API will explain what it is, when to use it, and how to get started even if you're not an engineer.
Location: Studio East
Break
10:00 AM — 10:30 AM
10:30 AM - 11:30 AM
Marketing
Session 27
Marketing tracking
Sam Flegal
Find out about all the data Ontraport collects for you and how you can use it for smarter marketing. Bring your laptop for a hands-on learning session inside Ontraport’s tracking features.
Location: Main Stage
10:30 AM - 11:30 AM
Fundamentals
Session 28
Ontraport fundamentals: Payments
Rochelle Yoshida
It's time to get paid, and Ontraport is here for it. We'll show you how to start taking payments online and advanced options for turning more visitors into customers.
Location: Auditorium
10:30 AM - 11:30 AM
Advanced
Session 29
Ontraport for agencies and re-sellers
Brendan Dubbels
Are you in the business of helping other businesses succeed? Same! We should have coffee and take a look at all the ways Ontraport works with our partners. We'll cover each of our partner programs and their benefits, the range of features available to you and show you how to grow your business as an Ontraport evangelist.  
Location: Studio East
Break
11:30 PM — 11:45 PM
11:45 PM - 1:00 PM
Keynote
Session 30
Keynote with Ontraport's CEO
Landon Ray
Stay tuned! We have an exciting talk prepared for you.
Location: Main Stage
Unlock new possibilities for your business at OPLZA 2022
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