October 9 - 11, 2019

OPLZA

Full Agenda

10.08 Tuesday
5:30 PM
Ontraport Community Meet-up
at The Project SB
The event will take place the evening before OPLZA, so if you're arriving in town early, come experience downtown Santa Barbara for drinks and snacks until 8:00 PM.
10.09 Wednesday
Shuttle pick up and drop off at OPLZA begins at hotels starting at 7:45 AM.
Open Registration starts at 8:00 AM
9:00 AM
Learning Lab open
9:00 AM
Theatre  |  Keynote
Welcome to OPLZA 2019!
with Landon Ray
Ontraport CEO and Founder Landon Ray will kick off this year’s event with an inspiring keynote.
9:45 AM
Break
Shuttles available.
10:00 AM
Theatre  |  Marketing
Driving Traffic Throughout the Customer Lifecycle
with Sam Flegal
The customer lifecycle is the journey each of your customers will go through during their experience with your business. Learn about the five customer lifecycle stages from Ontraport Campaign Manager Sam Flegal.
Auditorium  |  Automation
Intro to Ontraport Fundamentals
with Rochelle Yoshida
Gain a big-picture understanding of the Ontraport platform and how it sets you up for business success. In this talk, you’ll hear how the five fundamental features — collections, campaigns, editors, tracking and API — work together.
10:45 AM
Break
Shuttles available.
11:00 AM
Theatre  |  Marketing
The List You Own Vs. the List You Don’t Own
with Sam Flegal
Your owned list is one of your business’s most valuable assets, so the marketing content you send these contacts should be well tested and optimized. Find out how you can use the list you don’t own to test and refine your marketing campaigns.
Auditorium  |  Automation
Ontraport Fundamentals: Collections Overview
with Rochelle Yoshida
Learn where all your data is stored, organized and easily accessed in your Ontraport account — from your contacts to your assets such as emails, landing pages and campaigns.
11:45 AM
Lunch Break
Baby's Badass Burgers, Taqueria El Pastorcito, Shuttle To Santa Barbara Public Market
1:00 PM
Theatre  |  Marketing
Executing Campaigns Across Ad Platforms
with Sam Flegal
No matter which ad platform you’re using, executing a successful cold traffic campaign starts with this proven template. Ontraport Campaign Manager Sam Flegal will go over what this template is, how to fill it in, and how to measure your results.
Auditorium  |  Automation
Ontraport Fundamentals: Collections Deep Dive
with Rochelle Yoshida
Bring your laptop for a hands-on learning session inside Ontraport’s collections.
1:45 PM
Break
Shuttles available.
2:00 PM
Theatre  |  Marketing
Optimizing Your Campaigns With Split Testing
with Sam Flegal
Writing and launching one ad, one page, and one offer email without taking the time to optimize is a mistake. Here’s how to ensure your marketing efforts improve over time with split testing.
Auditorium  |  Automation
Ontraport Fundamentals: Editors Overview
with Rochelle Yoshida
Ontraport’s editors are the canvas and palette you use to design your emails, landing pages, forms, postcards and other assets in the app. In this talk, you’ll find out what you need to know about each editor.
2:45 PM
Break
Shuttles available.
3:00 PM - 4:00 PM
Theatre  |  Keynote
Overcoming Idea Overwhelm
with Landon Ray
In Landon’s closing keynote for OPLZA Day 1, learn how to identify which problems or opportunities to take on in your business.
4:00 PM
Networking Event
Happy hour and appetizers on us in the Courtyard until 7:30 PM
6:00 PM
Learning Lab closes
10.10 Thursday
Shuttle pick up at hotels at 7:45 AM and drop off at OPLZA
Open Registration starts at 8:00 AM
9:00 AM
Learning Lab open
9:00 AM
Theatre  |  Marketing
The Sales Webinar
with Sam Flegal
In this session, you’ll learn about the structure of a strong sales webinar along with some best practices to follow regarding the setup and execution of a webinar.
Auditorium  |  Automation
Ontraport Fundamentals: Editors Deep Dive
with Rochelle Yoshida
Bring your laptop for a hands-on learning session inside Ontraport’s editors.
9:45 AM
Break
Shuttles available.
10:00 AM
Theatre  |  Marketing
They Attended Your Webinar. Now What?
with Sam Flegal
Your work on your sales webinar isn’t over when the camera goes off — in fact, the majority of your sales will happen through follow-up after the webinar. Here’s how to build stronger customer relationships with a post-webinar follow-up funnel.
Auditorium  |  Automation
Ontraport Fundamentals Campaigns Overview
with Rochelle Yoshida
Campaigns are the central hub for all your automation, including the assets, segmentation and conditional logic that makes up your automated journeys. Get an in-depth look at how Ontraport campaigns work.
10:45 AM
Break
Shuttles available.
11:00 AM
Theatre  |  Marketing
Strengthen Your Webinar Follow-up
with Sam Flegal
Now that you’ve got your webinar follow-up funnel in place, the next step is complementing those efforts with sales and retargeting. Find out how adding these components can strengthen and reinforce your follow-up.
Auditorium  |  Automation
Ontraport Fundamentals: Campaigns Deep Dive
with Rochelle Yoshida
Bring your laptop for a hands-on learning session inside Ontraport’s campaigns.
11:45 AM
Lunch Break
Baby's Badass Burgers, Taqueria El Pastorcito, Crazy Greek Food Truck, Shuttle To Santa Barbara Public Market
1:00 PM
Theatre  |  Marketing
Surveying Your Buyers
with Sam Flegal
Contrary to popular belief, marketing doesn’t stop after the sale. Here’s how to make the most out of a freshly converted customer with surveys in Ontraport.
Auditorium  |  Automation
Ontraport Fundamentals: Tracking Overview
with Rochelle Yoshida
Find out about all the data Ontraport collects for you and how you can use it for smarter marketing.
1:45 PM
Break
Shuttles available.
2:00 PM
Theatre  |  Marketing
How to Get Useful Survey Results
with Sam Flegal
In this session, you’ll learn all the technical details behind successfully surveying your customers: how to structure your survey, format responses, create custom objects, and analyze the responses in Ontraport.
Auditorium  |  Automation
Ontraport Fundamentals: Tracking Deep Dive
with Rochelle Yoshida
Bring your laptop for a hands-on learning session inside Ontraport’s tracking features.
2:45 PM
Break
Shuttles available.
3:00 PM - 4:00 PM
Theatre  |  Keynote
The Ontraport Roadmap
with Landon Ray
In the keynote you’ve all been waiting for, Landon will dive into what’s coming next at Ontraport.
4:00 PM
Networking Event
Happy hour and appetizers on us in the Courtyard until 7:30 PM
6:00 PM
Learning Lab closes
10.11 Friday
Shuttle pick up at hotels at 7:45 AM and drop off at OPLZA
Open Registration starts at 8:00 AM
9:00 AM
Learning Lab open
9:00 AM
Theatre  |  Marketing
Email Deliverability and Re-engagement Campaigns
with Brendan Dubbels
The line between spam, graymail and the inbox is growing thinner by the day. How are you protecting your business from blacklisting in 2019 and beyond? Learn methods for keeping your mail in the inbox and avoiding potentially business-threatening spam classifications.
Auditorium  |  Automation
Ontraport Fundamentals: API Overview
with Rochelle Yoshida
See how you can expand the power of your Ontraport account by using Ontraport’s API to trigger automation and connect to a wide range of outside tools.
9:45 AM
Break
Shuttles available.
10:00 AM
Theatre  |  Marketing
Running a Product Launch
with Stephanie Cuevas
Learn the steps and precautions you should be taking before, during and after every new product launch.
Auditorium  |  Automation
Ontraport Fundamentals: API Deep Dive
with Rochelle Yoshida
Bring your laptop for a hands-on learning session inside Ontraport’s API.
10:45 AM
Break
Shuttles available.
11:00 AM - 11:45 AM
Theatre  |  Keynote
Setting Up Your Project for Success
with Landon Ray
Now that you have new ideas you’d like to implement in your business, it’s time to get organized. In his closing keynote, Landon will share his best tips for starting new projects strong.
11:45 AM - 2:00 PM
Last Learning Lab Sessions
2:00 PM
Final Shuttle drop off at hotels
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