Set your business on a new growth path at OPLZA
OPLZA (Ontrapalooza) is your annual opportunity to step back from the day-to-day and gain new perspectives on what’s next for your business. You’ll leave inspired with fresh ideas and actionable steps for implementing them using the tools you already have at your fingertips.
And for the first time in years, we’ll be connecting in-person at our Santa Barbara, California campus! You’ll have the opportunity to network with like-minded entrepreneurs and learn directly from our team.
Grab your spot now, and get ready to discover new ways to grow.
And for the first time in years, we’ll be connecting in-person at our Santa Barbara, California campus! You’ll have the opportunity to network with like-minded entrepreneurs and learn directly from our team.
Grab your spot now, and get ready to discover new ways to grow.
eastLearn what’s new
Find out how you can best leverage new and upcoming features.
eastInnovate in your business
Discover fresh tips and tricks to automate client experiences and simplify your operations.
eastConnect in person
Meet the team and share ideas with like-minded entrepreneurs.
Unlock new possibilities for your business at OPLZA
eastLearn what’s new
Find out how you can best leverage new and upcoming features.
eastInnovate in your business
Discover fresh tips and tricks to automate client experiences and simplify your operations.
eastConnect in person
Meet the team and share ideas with like-minded entrepreneurs.
Unlock new possibilities for your business at OPLZA
Who is OPLZA for?
This event is designed to benefit everyone in the Ontraport community, including:
Secure your spot today for last-minute pricing
Ticket prices will increase as the event gets closer, so don’t wait to grab yours!
$595
Last minute-ticket
*We offer a 50% discount for non-profit businesses
Unlock new possibilities for your business at OPLZA
Unlock new possibilities for your business at OPLZA
"Attending OPLZA was an investment for us — but it was well worth it. We saw a 25% increase in income over the year."
Speakers
Landon Ray
Founder & CEO
Rochelle Yoshida
VP of Client Experience
Brendan Dubbels
Senior Partner Manager
Read Close Landon's Bio
Read Close Rochelle's Bio
Read Close Brendan's Bio
Sam Flegal
Senior Product Educator
Kristen Dewey
Product Education Specialist
Read Close Sam's Bio
Read Close Kristen's Bio
Unlock new possibilities for your business at OPLZA
Speakers
Landon Ray
Ontraport Founder and CEO Landon Ray is a serial entrepreneur whose personal mission is to enable others to start and grow their own business.
While building his early startups, Landon realized the need for more capable marketing and sales software for small businesses. He founded Ontraport to meet those needs, and the platform has since supported the growth of tens of thousands of businesses across the globe.
With a constant beat on what small businesses need to compete and grow, Landon has continually innovated new features that have made Ontraport the most robust, customizable marketing and sales platform in the small business market.
While building his early startups, Landon realized the need for more capable marketing and sales software for small businesses. He founded Ontraport to meet those needs, and the platform has since supported the growth of tens of thousands of businesses across the globe.
With a constant beat on what small businesses need to compete and grow, Landon has continually innovated new features that have made Ontraport the most robust, customizable marketing and sales platform in the small business market.
Rochelle Yoshida
A 10-year Ontraport veteran, Rochelle “Ro” Yoshida oversees our Client Success, Customer Support, Technical Support and VIP Services teams, all of which work to answer your questions and give you tips on using the app most effectively.
With years of experience building and managing customer service departments, Ro has scaled our support team and trained reps to deliver the top quality service Ontraport is known for.
At OPLZA, Rochelle will be hosting sessions for new Ontraport users who are looking to set a solid foundation for their business.
With years of experience building and managing customer service departments, Ro has scaled our support team and trained reps to deliver the top quality service Ontraport is known for.
At OPLZA, Rochelle will be hosting sessions for new Ontraport users who are looking to set a solid foundation for their business.
Brendan Dubbels
Brendan Dubbels has managed several areas of the company over his 13-year tenure and currently oversees partnerships and business development.
Brendan established the company’s Email Delivery team, which has overseen the sending of over 12 billion emails on behalf of our customers, and implemented sales strategies that significantly decreased first-response time and drove outbound sales.
Brendan will be leading advanced sessions at OPLZA for users who are ready to dive into the nuts and bolts of Ontraport’s features.
Brendan established the company’s Email Delivery team, which has overseen the sending of over 12 billion emails on behalf of our customers, and implemented sales strategies that significantly decreased first-response time and drove outbound sales.
Brendan will be leading advanced sessions at OPLZA for users who are ready to dive into the nuts and bolts of Ontraport’s features.
Sam Flegal
Sam Flegal was one of the first support representatives at Ontraport and has since worn several hats on the team.
In his early roles, Sam supported multimillion-dollar launches for some of our most influential clients. He then applied that experience to our own marketing, using his passion for analytics and proven advertising strategies to grow Ontraport’s client base.
Today as a Senior Product Educator, Sam shares his deep knowledge of the platform with our clients to help them unlock more opportunities with Ontraport’s features.
If you’re planning to learn about new marketing strategies at OPLZA, Sam will be your go-to guy.
In his early roles, Sam supported multimillion-dollar launches for some of our most influential clients. He then applied that experience to our own marketing, using his passion for analytics and proven advertising strategies to grow Ontraport’s client base.
Today as a Senior Product Educator, Sam shares his deep knowledge of the platform with our clients to help them unlock more opportunities with Ontraport’s features.
If you’re planning to learn about new marketing strategies at OPLZA, Sam will be your go-to guy.
Kristen Dewey
Product Education Specialist
Kristen Dewey has a knack for simplifying complex, technical topics. She joined Ontraport as a Client Success Representative and quickly made an impact with her clear explanations and intimate understanding of how Ontraport works.
After transitioning to Ontraport’s marketing team as a technical writer, she revamped our Support Center and built done-for-you marketing systems to help clients shrink their learning curve.
As a Product Education Specialist, Kristen helps create educational resources like Ontraport University, trains teammates, and shares her Ontraport know-how with the community.
At OPLZA, Kristen will be hosting sessions about how to take advantage of our new Dynamic CMS.
Sessions
Marketing
Marketing with SMS
Sam Flegal
98% of text messages get opened. It's time to stop sleeping on SMS and learn how to (safely, legally) use it in your business.
Location: Theater
Fundamentals
Viewing and organizing data in Ontraport
Rochelle Yoshida
List View, Card View, Quick View, Detail View, permissions, groups and more. Learn about the different ways to view and interact with your data in Ontraport so you've always got the most important information at your fingertips.
Location: Auditorium
Advanced
Email deliverability audit
Brendan Dubbels
Walk through our step-by-step deliverability audit with our head postmaster. Find out where you're succeeding and where there's opportunity to improve your email marketing game.
Location: Classroom
Marketing
Foolproof automation creation
Sam Flegal
See how Ontraport systemizes automation creation to quickly churn out high-converting builds and catch errors before going live.
Location: Theater
Fundamentals
Ontraport fundamentals: Pages
Rochelle Yoshida
One of the crown jewels of the platform, Ontraport Pages are marketing magic. Starting with the basics of page building and publishing, then touching on more advanced features, we'll show you how to create beautiful and functional pages for your business.
Location: Auditorium
Advanced
Convert more with conditional content
Brendan Dubbels
Learn how to put the right offer in front of the right prospect at the right time using conditional content in Ontraport Pages.
Location: Classroom
Marketing
Email in a post-iOS 15 world: How we move forward from here
Sam Flegal
iOS 15 blew up one of the email industry's core stats used to monitor performance and keep lists clean. What happened? What now?
Location: Theater
Fundamentals
Ontraport fundamentals: Automations
Rochelle Yoshida
Automations are your central hub for lead follow-up and management, streamlining your internal processes, and so much more. They include the assets, segmentation and conditional logic that makes up your automated journeys. Get an in-depth look at the strategy for building automations for your business.
Location: Auditorium
Advanced
Getting Zap happy
Brendan Dubbels
Learn how you can easily integrate 1000s of other tools with Ontraport using Zapier. We'll show you some advanced Zapier secrets, too!
Location: Classroom
Keynote
Keynote with Ontraport's CEO
Landon Ray
Stay tuned! We have an exciting talk prepared for you.
Location: Mainstage
Marketing
Copywriting essentials
Sam Flegal
Persuasive writing is key to successful marketing. Attend this session to learn the system we use to methodically create copy that converts.
Location: Theater
Fundamentals
Ontraport fundamentals: Messages
Rochelle Yoshida
Once you've built a list, it's time to get the word out. And in Ontraport, we do that with messages. Learn about sending email and SMS broadcasts, broadcast history, tracking, reporting and more.
Location: Auditorium
Advanced
Get your data model right with Custom Objects
Brendan Dubbels
Learn about Ontraport’s most flexible feature which can open up an entire world of possibilities for your business.
Location: Classroom
Marketing
Coffee's for closers
Sam Flegal
Find out how Ontraport married a manual sales process with advanced business automation to manage sales and provide better projections, oversight and reporting.
Location: Theater
Fundamentals
Ontraport fundamentals: Forms
Rochelle Yoshida
These are not your grandfather's forms. Learn how to create a high-converting form in minutes. Then see the marketing superpowers that put Ontraport forms in a class of their own.
Location: Auditorium
Advanced
Dynamic CMS: An introduction
Kristen Dewey
We'll show you what Dynamic CMS is and tour the big three features: Dynamic Pages, Dynamic Blocks and how to publish your content using Page Types.
Location: Classroom
Marketing
The bottom line: What’s working?
Sam Flegal
Find out how we use UTMs and Ontraport’s Performance Mode to analyze real results and make better marketing decisions.
Location: Theater
Fundamentals
Ontraport fundamentals: Systems
Rochelle Yoshida
Group your related assets into Ontraport Systems so you can maintain an organized account. We’ll show you best practices for keeping your account tidy by identifying business processes and goals, using naming conventions and more.
Location: Auditorium
Advanced
Dynamic CMS: Examples in action
Brendan Dubbels
See three different ways clients are using Ontraport's Dynamic CMS to attract more leads, streamline operations, and manage content at scale.
Location: Classroom
Marketing
Ontraport Calendar
Sam Flegal
Attend this session if you schedule meetings or one-on-one calls with your customers. We’ll go in depth and show you how to harness the power of Ontraport Calendar in your business.
Location: Theater
Fundamentals
Launching a membership site
Rochelle Yoshida
Learn the basics of controlling access to your content with a membership site. We'll show you the whole setup process, start-to-finish, in just a few minutes.
Location: Auditorium
Advanced
Dynamic CMS: Advanced features
Kristen Dewey
Dynamic lists, grid mode, “start on” and some fancy block conditions are all on the menu. We'll show you how to build sophisticated, beautiful web experiences with the power tools.
Location: Classroom
Keynote
Keynote
Landon Ray
Stay tuned! We have an exciting talk prepared for you.
Location: Mainstage
Marketing
Advanced marketing: Getting CRM data back to Google Analytics
Sam Flegal
What fresh hell is this? Now we have to send data back to the ad platforms so they don't overcharge us? Yep, it's true. We'll cover the what and the why in this somewhat technical session. If you're paying Facebook or Google for ads, don't miss it.
Location: Theater
Fundamentals
Advanced membership sites using Dynamic CMS
Rochelle Yoshida
Once you've got the membership basics down, it's time to turn things up to 11. Learn how to easily manage a large or frequently changing website with ease using Dynamic CMS.
Location: Auditorium
Advanced
Introduction to the Ontraport API
Brendan Dubbels
Afraid of a little code? No problem. This overview of Ontraport's incredibly powerful API will explain what it is, when to use it, and how to get started even if you're not an engineer.
Location: Classroom
Marketing
Marketing tracking
Sam Flegal
Find out about all the data Ontraport collects for you and how you can use it for smarter marketing. Bring your laptop for a hands-on learning session inside Ontraport’s tracking features.
Location: Theater
Fundamentals
Ontraport fundamentals: Payments
Rochelle Yoshida
It's time to get paid, and Ontraport is here for it. We'll show you how to start taking payments online and advanced options for turning more visitors into customers.
Location: Auditorium
Advanced
Ontraport for agencies and re-sellers
Brendan Dubbels
Are you in the business of helping other businesses succeed? Same! We should have coffee and take a look at all the ways Ontraport works with our partners. We'll cover each of our partner programs and their benefits, the range of features available to you and show you how to grow your business as an Ontraport evangelist.
Location: Classroom
Keynote
Keynote
Landon Ray
Stay tuned! We have an exciting talk prepared for you.
Location: Mainstage
Unlock new possibilities for your business at OPLZA
OPLZA will be held at Ontraport’s headquarters
in Santa Barbara, California
location_on
About 100 miles north of Los Angeles and surrounded by beautiful beaches and stunning mountains, Santa Barbara is a resort town known as Silicon Beach for its robust tech scene.
Join us and enjoy our newly renovated campus.
Join us and enjoy our newly renovated campus.
Check out the resources as you plan your trip:
"The best part about Ontraport for me is the constant innovation and customer support. This is why I fly from New Zealand to Santa Barbara every year for Ontrapalooza. Ontraport isn’t just a piece of software. The team at Ontraport makes you feel supported and encourages you to help them improve the product."
Unlock new possibilities for your business at
Frequently Asked Questions
How is a “user conference” different from other marketing and business conferences?
OPLZA is specifically tailored to people who use Ontraport. That means you won’t only get great strategies and concepts for your business — you’ll actually get instructions and tips on how to implement them. User conferences like this provide the most actionable advice to build your business, since it’s coming straight from the team behind the platform you use.
Is OPLZA different from Ontraport’s Bootcamp and Certification courses?
Yes! While you’ll still get the same kind of hands-on training offered at Bootcamp and Certification, OPLZA offers even more insight to reach your specific goals. That includes a lineup of expert speakers, keynotes from our CEO and Founder Landon Ray, a chance to chat with our team in person about your questions and more.
What are your Covid-19 protocols?
In accordance with CDC guidelines and the City of Santa Barbara, we will not be requiring masks, Covid-19 testing or proof of vaccination to attend OPLZA. However, we will be taking extra steps to ensure the health and safety of our guests and staff. This includes:
If you experience Covid-19 symptoms or test positive prior to OPLZA, we ask that you stay at home and email support@ontraport.com for additional direction.
We will be closely monitoring the current Covid-19 climate in Santa Barbara and will continue to follow CDC recommendations. If any updates or changes occur, we’ll notify guests right away. These precautions will help us make sure the event is smooth and enjoyable for everyone involved.
- • Regular cleaning and sanitation of common surfaces throughout the event
- • Optional Covid-19 PCR tests available at no cost during registration
- • Air purifiers in indoor spaces during sessions and presentations
- • Several hand sanitizer stations throughout our campus
- • Safe preparation and handling of food and beverages
If you experience Covid-19 symptoms or test positive prior to OPLZA, we ask that you stay at home and email support@ontraport.com for additional direction.
We will be closely monitoring the current Covid-19 climate in Santa Barbara and will continue to follow CDC recommendations. If any updates or changes occur, we’ll notify guests right away. These precautions will help us make sure the event is smooth and enjoyable for everyone involved.
Are food and drinks included in my ticket price?
We’ll be providing complimentary coffee and snacks throughout the event, as well as free happy hour beverages. For ideas on restaurants and dining nearby, take a look at the recommendations above.
Will OPLZA be livestreamed? Will there be recordings available?
No, we will not be recording the event and guests will not be able to attend virtually. If you want access to all the insights and strategies from OPLZA, join us in-person in Santa Barbara, California!
Can I bring my teammates with me?
Of course! You’re welcome to bring as many people on your team as you’d like. When you buy your ticket, you’ll have the option to include additional attendees so you’re all booked together. If you’d like to bring a large group, get in touch with solutions@ontraport.com to discuss group pricing.
Will sales tax be applied to my ticket purchase?
No. Sales tax will not be applied to OPLZA tickets, regardless of your credit card’s billing address.
Is there a discount for nonprofits?
We offer a 50% discount for nonprofit businesses. You can reach out to sales@ontraport.com before purchasing your ticket to verify your nonprofit status and make your ticket more affordable.
Where should I stay?
We recommend making reservations at Best Western Plus Santa Barbara. This hotel is about a five-minute drive from Ontraport’s campus and includes an on-site restaurant, bar, heated pool and more. Find more details and book your room here.
What’s your refund policy?
We’re committed to your success, and we’re willing to back it up! After attending and participating in OPLZA, if you aren’t satisfied with the value of the event, we’ll refund your payment up to one month later. You also have the option to transfer your ticket to another attendee if you aren’t able to make it to the event — just reach out to support@ontraport.com.
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